![]() Fisher could nonetheless envision what it would become: “a place of wonder.” Practically speaking, this means that there will be things like an arcade and an escape room, and that even the more traditional retail tenants - a shop selling sneakers, say - will feature some sort of interactive V.R. The developer Winston Fisher gave me a tour in February, when AREA15 was still a half-built concrete box with construction equipment trundling through the mud. Accordingly, even though it will most likely feature retail tenants, an ice-cream parlor, a gift shop and a food court, AREA15 is being billed as something fresh and exciting - an “immersive bazaar,” an “experiential retail and entertainment complex,” a place where “artists are front and center.” It connotes suburban sprawl, vacant department stores, plummeting real estate values. The word “mall,” in the second decade of the 21st century, has come to be a word for something dying, if not dead. ![]() You might be tempted to call AREA15, a development that opens in December a few miles from the Las Vegas Strip, a mall its investors would prefer that you did not.
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